Art Direction, Motion Design, Sound Design, Editor

I worked on a series of paid media ads for Honey (a PayPal subsidiary), where the objective was to highlight the content creator or host in a way that felt authentic, not like a traditional ad. The creative challenge was to strike a balance between leveraging Honey’s established motion systems, animation, and brand storytelling while still preserving the unique voice and personality of the content creator.

Through thoughtful motion design and subtle visual cues, I was able to seamlessly integrate the brand without overshadowing the talent, resulting in content that felt both engaging and trustworthy.